Aug 15, 2014
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Promo-poster (promoster?) made for Celebrate Vermont Festival this weekend in Stowe.
The Vermont Office of the Creative Economy invited me along to showcase work as part of their booth alongside other forces of creative power: Budnitz Bicycles, irisVR, Glorkian Academy, & Big Heavy World.
If you’re in the area or headed to this festival for the great music, arts, food, or drink, stop by OCE’s booth!

Promo-poster (promoster?) made for Celebrate Vermont Festival this weekend in Stowe.

The Vermont Office of the Creative Economy invited me along to showcase work as part of their booth alongside other forces of creative power: Budnitz Bicycles, irisVR, Glorkian Academy, & Big Heavy World.

If you’re in the area or headed to this festival for the great music, arts, food, or drink, stop by OCE’s booth!

Aug 12, 2014
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New site next week.

To kick things into gear after a two week family trip to Switzerland, I’ve taken my site down. New site, new projects, new news, and more, rolling out next week.


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Aug 3, 2014
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ZX Concept at Code Camp 2014


This week in Burlington, VT we’re a sponsor of Code Camp 2014, showing a special demo version of ZX concept, exhibited by interaction developer Justin Kuzma!

He’ll show the in’s & out’s of how the project works, and how we realized a new way to define an interface you can’t touch.

Here’s the ZX Concept video if you haven’t seen it.

Amidst the surge of a growing maker movement, while younger and younger kids get their start with code, it’s exciting to inspire how to apply those skills into new interactions and real-world installations, both artistic & commercial.


Justin will be teaching his own iOS app development class this week as part of Code Camp, and I’m excited for his bundle of lucky campers. 

Huge thanks to the Tarrant Institute for Innovative Education at UVM for reaching out about getting us involved! Keep posted for an upcoming podcast episode they’re producing which features interviews about the design/development process behind our work.

Jul 24, 2014
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A select few shots focusing on very special moments with close friends and family over the past few months.

Tomorrow I’m headed to Switzerland for two weeks with my parents and sister, a family trip to celebrate my father’s 60th birthday earlier this year.

Life has been excitingly busy over the past year, as I’ve been living and breathing work play. To be united with close family, (mostly) isolated from work, stresses, for an entire two weeks… It’s quite unheard of and I’m really looking forward to it.

Follow the adventures on instagram.

Jul 20, 2014
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NYC + 1/1 BucketFeet Artist Pair (On Sale!)

Last week I was in NYC, and was given the opportunity to paint a blank pair of BucketFeet shoes by hand, to be sold in their NYC SoHo pop-up shop!

Over the past few months I’ve been giving teasers of my shoe due out this fall, which plays into the same vein of my abstraction poster series, which manifests digital pixels using entirely analog techniques.

So, I hand-painted pixels directly on this shoe, and after two solid afternoons of work, here’s how it turned out…



These original shoes are Women’s size 8, available at BucketFeet’s NYC pop-up shop at 108 Wooster St. While you’re there, be sure to check out the other shoes, a sweet gallery out back, and the storefront window installation…


Love pixels but shoes aren’t your thing? 
Decorate that rock you’re living under with some prints!

Oh, and use SUMSALE14 for 25% off. Because why not.

Jul 10, 2014
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Speaking tonight at StoryCodeVT!



Tonight I’ll be sharing a bit about my hybrid background, current/past/upcoming projects, and creative process, focusing in on my past year working as an independent/freelance experience designer.

If you’re in Burlington, VT tonight, check it out at:

Jul 9, 2014
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The Prouty – This Weekend!

This Saturday I’m participating in The Prouty again in NH to raise money for cancer research.

Last year, Justin Kuzma and I planned on the 50 miler, raised over $500, and ended up biking the 77. Our goal is $1000 this year, and we’re already 42% of the way there. Not bad for being a little late to the ball with fundraising!

That said, if we raise our goal within the 3 DAYS left, I’ll personally bike the 100 miler.

I wore a yellow ribbon for my Uncle Tim last year, and this time I’ll wear a yellow ribbon again in his memory.

Our team name is We Are Bike King.
Please donate what you can and spread this to anyone interested!


Jul 1, 2014
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illumifeet 2014

Last year, after illuminimal, there was illumifeet, my first big project after striking out on my own as a freelance/independent designer.

This year BucketFeet invited me back to take over an entire window for the whole summer in their Soho NYC pop-up shop, from May 8 – July 31, 2014.

This marks the longest installation we’ve done to date, and instead of hanging shoes from fishing line, Justin Kuzma and I fabricated custom supports for the shoes, housed within the tessellated structure I designed and produced with the help of our intern, Zack.

Huge thanks to Kevin Barry who shot & edited the video, as well as Nicholas Giordani, who I collaborated with to make an original song for it.

It’s been a humbling project to mark 1 year since leaving my job at a big design studio to work as an independent designer, and I’ve been reflecting lately on how far I’ve come, with excitement looking forward, planning what’s coming next.

Jun 13, 2014
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Magic vs. Seams


Part 3/3 of my recap series inspired by attending INST-INT last year!

As children our imaginations run free, in awe of the world around us. Magic is rampant because, hell, we don’t know anything. As we grow up and learn more about the world, the magic around us tends to wear off.

A large part of what inspired me to pursue experience design is the ability to create these magic interactions through blending physical and digital mediums. What I’m finding is people respond in various ways.

The curious majority will try to figure out how it works, to “fool the magician,” while others will feel isolated by technology they don’t understand. It goes right over their heads, and instead of feeling awe as intended, they’re left out of the loop.

So, how do you engage the group that’s left out of the loop, without revealing how the ‘magic’ works? After all, a true magician never reveals his trick, right?


This compelling balance between hiding the technology or revealing the seams was a theme that spanned a compelling spectrum expressed by speakers at INST-INT.

Eric Brockmeyer of Disney Research explained how Disney hides their seams with incredible precision, and embrace the magic, grounded in story. On the other end, Michael Szivos of SOFTlab embraces seams in his work, proudly exposing simple clips that hold together complex structures, and Elliot Woods of Kimchi & Chips shares his progress open source as he creates entirely new projection systems and methods.


Matt Cottam, founder of Tellart, stated simply “too much magic obscures the experience.”

Stuart Wood of rAndom International said their Rain Room was assumed by some to be some sort of complex projection or hologram. Nope. It was simply a load of actual water falling in a torrential downpour.


Personally, I fall on the side of magic; strive for seamless, shadowless, the technology disappears, and you’re clear to enjoy an experience without barriers.

Alex Beim of Tangible Interaction suggested his elegant solution:

Simplify an experience down to its most basic mechanics, and make people feel empowered by knowing exactly how something works.

INST-INT opened my eyes to the beauty of blatantly showing the cogs in the machine, which influenced how I approached my next project at the time, ZX Concept. Our primary focus was exploring color in a 3D space, augmented with a complimentary soundscape.

Magic v. seams aside, it all comes down to simplicity through a clear focus on one single goal.

Take a moment to assess whatever you’re currently working toward, whether it’s a project, product, business, career, anything… identify the single aspect you’re trying to strive for and execute that one focus super well.

- - -

In case you missed it:

PART 1:image

PART 2:image

I’m really looking forward to INST-INT 2014

May 15, 2014
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BucketFeet Pop-Up Shop & 2014 illumifeet Launch!


Very excited to announce tonight the new illumifeet comes to life at BucketFeet NYC at 108 Wooster St in the heart of SoHo!

We’ll be filming the event tonight so expect some video up in a few days to follow…

If you’re in NYC at some point this summer, stroll on by & check out the display; it’ll be up through July 31!

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I'm Craig, a dedicated young designer with no shortage of projects and creative endeavors on my to-do list. This blog is an output of sharing my process, musings and creations with you.